Date released: October 20, 2014
Vancouver, BC and Salt Lake City – Nippi Collagen, a global leader in the production and supply of premium marine collagen peptides and Innovative Flex Pak, a leading provider of flexible pouch packaging, announce a co-development launch – INNER BEAUTY JEL
The INNER BEAUTY JEL combines the flexible pouch pak delivery system with the functional benefits of TruMarine™ Collagen for a delicious fruit infused collagen “on the go” beauty supplement. INNER BEAUTY JEL contains 5 grams of TruMarine™ Collagen in a 1.2 oz package and delivers a therapeutic dose load in 1 serving. “The partnership between Nippi Collagen and Innovative Flex Pak is a truly exciting opportunity that offers a breakthrough new delivery system and product to consumers,” states Greg Nielsen, Vice President of Nippi Collagen NA Inc.
Flexible pouch packaging is gaining traction in the dietary supplement market and is being offered up in a variety of health platforms including now, the highly popular, Beauty from within category. This pilot was designed as a sample formula to show potential brand owners the exciting opportunities of delivering collagen formulations in this trending Alternative Delivery format.
By integrating TruMarine™ Collagen into the Flex Pak System technology, we are able to offer brand owners an alternative and convenient way to promote collagen benefits” said Mr. Nielsen. The response from early market trials has been remarkable and we are extremely pleased to be working with Innovative Flex Pak on the development and launch of this product.”
“IFP is extremely excited to be partnering with Nippi, on this co-development project.” said Bryan Wright, Vice President of sales and business development, IFP. “TruMarine™ Collagen is the perfect complement to the flex pouch delivery technology and offers to consumers the combination of great flavor, an efficacious dose load, and a fabulous drinking experience. IFP can easily deliver on all these options,” continues Bryan Wright.
TruMarine™ Collagen INNER BEAUTY JEL is a delicious fruit infused Jel that promotes radiant and beautiful skin. Marine collagen peptides can have a profound effect on the biological regulation of the skin and have been shown to boost new collagen production. Clinical research has reported the numerous benefits of ingesting collagen peptides for skin benefits. Studies report that taking collagen peptides regularly improves skin moisture level and smoothness as well as helps to fight the effects of skin aging.
“Many of our customers have asked us about alternative dosage forms that lend themselves to the once-a-day, higher dose load format,” said Greg Nielsen, vice president of Nippi Collagen. “The TruMarine™ Flex paks made sense for a variety of reasons.”
Additionally, Mr. Wright added, “Because Collagen lends itself to a higher dose per day, it presented a perfect fit for IFP’s flex pouch technology, and we are pleased with the result of our co- development partnership.”
Nippi is a pioneer in field of collagen research and production and was the first to succeed in solubilizing collagen, receiving a patent for the process in 1960. Research and Development is supported by the Research Institute of BioMatrix, (Tokyo, Japan) which continues to lead the world in the study of collagen peptides. For more information on Nippi Collagen NA Inc. please visit www.nippicollagen.com
Innovative FlexPak specializes in flex packaging and manufacturing of nutraceutical supplements, functional foods, fruit purees, energy and protein gels, juices, and syrups. IFP offers large capacity, specializing in horizontal form, fill, and seal packaging with hot and cold fill capabilities. Trends in marketplace show that consumers are looking for products in packaging forms that promote ease of use and convenience. Single serve pouches are an ideal flexible packaging format and capitalize on this growing trend. Visit www.innovativeflexpak.com to learn more.
Type I collagen makes up 80% of our body’s collagen glycoprotein’s and is present in our skin, connective tissue framework, bones, joints, cornea, and blood vessels. TruMarine™ collagen consists of small peptide molecules characterized by improved bioavailability and digestibility and contain a high concentration of high-nitrogen amino acids—glycine, proline, and hydroxyproline which have specific nutri-functional properties to support health and beauty. Everyone can benefit from taking collagen. In Japan alone, the Collagen Beauty market generates over $2.3B in sales and Marine Collagen is now the preferred form of collagen globally. “Throughout Asia, the Jel pouch format is very popular. You will see Collagen as a “stand alone” Jel Pak or combined with Hyaluronic Acid, and a wide range of other actives as well as exotic flavors ranging from Cafe Mocha to Mango/Passion,” states Lauren Clardy, Managing Director of NUTRIMARKETING. Visit www.nippicollagen.com to learn more.